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Ergebnisse:
Berridge, Susan: Mum's the word: Public testimonials and gendered experiences of negotiating caring responsibilities with work in the film and television industries. [2019]
Gleich, Uli: Auswirkungen prominenter Werbepresenter auf die Markenwahrnehmung. Aktuelle Ergebnisse der Werbewirkungsforschung. [2017]
Danovitch, Judith H.: Mills, Candice M.: How familiar characters influence children's judgments about information and products. [2014]
Gleich, Uli: Aktuelle Ergebnisse der Werbewirkungsforschung. [2013]
Simons, Joseph J. P.: Green, Melanie C.: Distracted by details: Narrative influence following conflicting stories. [2013]
Preuss, Nina: Jede Sekunde zaehlt. Provokation, Humor, Emotionen: Wie TV-Werbung in der Erinnerung bleibt. [2012]
Bucy, Erik Page: Kim, Sojung Claire: Park, Miyeong Cecilia: Host selling in cyberspace: Product personalities and character advertising on popular children's websites. [2011]
Jain, Varsha: Roy, Subhadip: Daswani, Aarzoo: Sudha, Mari: What really works for teenagers: human or fictional celebrity? [2011]
Gleich, Uli: Aktuelle Ergebnisse der Werbewirkungsforschung. [2009]
Ahlers, Torsten: Neue Anwendungen und Geschaeftsfelder im Web 2.0. [2008]
Kelly, Bridget: Hattersley, Libby: King, Lesley: Flood, Victoria: Persuasive food marketing to children: Use of cartoons and competitions in Australian commercial television advertisements. [2008]
Cram, Peter: Fendrick, Mark: Inadomi, John: Cowen, Mark E.: Carpenter, Daniel: Vijan, Sandeep: The impact of a celebrity promotional campaign on the use of colon cancer screening. The Katie Couric effect. [2003]
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